One integrated team. One connected workflow. Built for live.
Most creative agencies develop concepts and hand them off for execution. Most production companies are brought in after the creative decisions have already been made. BMG brings both together.
Our team of experienced producers, creative directors, showrunners, designers, and broadcast executives develops the formats, visual identities, audience experiences, and storytelling strategies that power successful live productions. From daily studio shows and streaming channels to sports broadcasts, awards shows, brand activations, concerts, and large-scale live events, every creative decision is developed alongside the production, engineering, transmission, and distribution teams responsible for bringing it to air.
Unlike traditional creative agencies, BMG specializes in live experiences where timing, audience engagement, technical execution, and reliability are critical. Our creative teams don’t simply imagine the show—they build it with live production in mind from day one.
Whether you’re launching a network, producing a daily live program, creating a live event experience, or developing a new content franchise, BMG provides the creative vision, production expertise, and broadcast infrastructure to bring it to life.
Our Approach to Creative
BMG develops creative solutions for productions that happen in real time.
Whether it’s a daily live show, a sports broadcast, a streaming channel, a brand activation, an awards show, a concert, or a large-scale live event, our team helps define the format, audience experience, visual identity, talent strategy, and storytelling framework that bring the production to life.
At BMG, creative development happens alongside production planning. Our creative team works side-by-side with the producers, directors, technical managers, graphics operators, camera teams, audio engineers, and Network Operations Center personnel responsible for executing the production. This ensures every creative decision is developed with live workflows, technical requirements, audience engagement, and operational realities in mind from the beginning.
The result is more than a polished creative concept. It’s a live production experience designed to perform under real-world conditions and connect with audiences in the moment.
What BMG’s Creative Team Provides
Show Format Development
Original formats and recurring programming built for live broadcasts, streaming channels, sports programming, live events, and digital audiences. BMG helps define the concept, structure, pacing, segments, and signature moments that make a show recognizable and repeatable.
Editorial Direction
Editorial leadership for the message, story arc, run of show, and audience experience. This includes scripts, host talking points, segment outlines, panel questions, transitions, and the framework that keeps live productions moving.
Talent-Driven Programming
Programming built around hosts, analysts, executives, athletes, speakers, and on-air personalities. BMG helps shape talent chemistry, audience engagement, preparation, and the moments that make personality-driven programming successful.
Graphics and Show Packaging
Broadcast graphics packages designed specifically for live environments. This includes opens, transitions, lower thirds, scorebugs, branded templates, motion graphics, and scalable design systems that support a show, event, or network.
Scenic Design and Set Concepts
Scenic environments designed for studios, live events, on-location productions, and branded experiences. BMG develops layouts, production design, audience integration, and visual environments that support both the creative vision and camera plan.
Live Event Storytelling
Creative strategies that turn live moments into audience experiences. Through graphics, editorial planning, live direction, pre-produced content, and real-time storytelling, BMG helps keep audiences engaged throughout the event.
Rundown Development and Show Flow
Run-of-show development, segment timing, cue alignment, and pacing designed specifically for live execution. BMG aligns creative, technical, talent, and production teams around a single operational plan.
Producer Support and Storytelling
Experienced producers who help shape narratives, prepare talent, develop segments, and connect creative concepts to live production workflows.
Creative for Every Live Audience
Whether the audience is watching on a national broadcast, a streaming platform, inside a venue, at a live event, or through an internal corporate channel, BMG develops creative experiences designed to engage audiences in real time. Every creative solution is designed with the final audience experience in mind, regardless of platform, venue, or distribution method.
Broadcast & Streaming
- News and entertainment programming
- Sports broadcasts and shoulder programming
- Talk and business programming
- OTT and FAST channels
- Streaming series and recurring content
Live Events & Experiences
- Awards shows and red carpets
- Concerts and entertainment specials
- Brand activations
- Celebrity Q&As and panel discussions
- Fan experiences and venue entertainment
Enterprise Communications
- Executive broadcasts
- Town halls
- Investor events
- Leadership communications
- Internal streaming platforms
Trusted by Leaders in Media, Sports, Entertainment, and Enterprise
BMG develops creative and production solutions for live broadcasts, streaming channels, sports properties, live events, corporate communications, and audience experiences across every platform.
Backed by BMG's Live Production Infrastructure
Creative ideas are only as strong as the systems that bring them to life.
BMG’s creative team is supported by one of the industry’s most comprehensive live production ecosystems, including mobile units, studios, control rooms, REMI workflows, transmission services, media management, and 24/7 Network Operations Center support.
This direct connection allows creative concepts to move seamlessly from development into execution while maintaining alignment across production, engineering, operations, and distribution.
Integrated Production Support
BMG Creative works directly with:
- Producers and Directors
- Technical Directors
- Graphics Teams
- Audio Engineers
- Camera Operators
- Replay Teams
- Technical Managers
- Production Managers
- Studio and Control Room Teams
- REMI and Network Operations Center Personnel
Because these teams operate within the same organization, creative direction remains aligned throughout the production process, from graphics and scenic design to talent flow, camera planning, and audience engagement.
The BMG Advantage
Experienced Creative Leadership
Our team includes producers, creative directors, show developers, and broadcast professionals with experience across live television, streaming, sports, entertainment, enterprise communications, and live events.
Live Production Infrastructure
Creative is supported by BMG’s studios, mobile units, control rooms, REMI workflows, Cloud Control Center™, transmission services, and 24/7 Network Operations Center.
Broadcast-Grade Execution
Every creative concept is developed for real-world live production environments where timing, audience engagement, technical precision, and reliability matter.
Scalable Delivery
Projects are designed to perform across broadcast, streaming, OTT, FAST, social media, internal platforms, live events, and multi-platform distribution strategies.
Case Study: The Schwab Network
BMG helped launch and continues to operate Schwab Network, the first direct-to-consumer television network created by a major financial institution.
What began as a network launch has evolved into a fully integrated managed services partnership. BMG supports the network across creative strategy, facility design, embedded staffing, live production, network operations, content distribution, and social media management.
BMG personnel are embedded throughout the operation, providing producers, technical specialists, operational support, and day-to-day expertise that allow the network to scale efficiently while maintaining broadcast-quality standards.
Today, Schwab Network delivers live financial programming from Chicago, the Nasdaq MarketSite, and the New York Stock Exchange through one connected production and operations ecosystem powered by BMG.
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Case Study: Taco Bell Live Más Live
For Taco Bell’s Live Más Live event during Super Bowl week, BMG developed the creative framework and live production strategy behind a 60-minute global broadcast originating from Las Vegas.
BMG provided run-of-show development, LED scenic design, staging concepts, directing services, and live production personnel while leveraging REMI workflows and the Cloud Control Center™ to deliver the event worldwide.
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Case Study: The Hill – Rising
In 2023, BMG was engaged to help reimagine Rising, The Hill’s flagship daily political program.
BMG developed a new visual identity for the show, including a redesigned graphics package, color palette, logo system, show open, lower thirds, and on-air branding. The team also evaluated production workflows and control room operations to support the show’s creative transformation.
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Case Study: Kansas City Chiefs x Bud Light
During Super Bowl weekend, BMG helped deliver a live fan experience for the Kansas City Chiefs and Bud Light, combining live production, audience engagement, and social distribution into one integrated event.
The production utilized a 12-camera REMI workflow supported by BMG’s Cloud Control Center™ to deliver live coverage and social content from a high-profile tailgate activation.
Case Study: The Pro Tour
As The Pro Tour prepared to launch its inaugural season, BMG was selected to help bring the league’s broadcast vision to life.
BMG developed an integrated production ecosystem spanning creative services, live production, transmission, media management, master control, and distribution. The custom workflow leveraged REMI production, wireless camera transmission, LiveU connectivity, drone coverage, and centralized operations through BMG’s Network Operations Center.
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Case Study: Prime Video: Obsessed Fest 2026
Prime Video’s inaugural Obsessed Fest transformed nya Studios in Los Angeles into the ultimate destination for fans of its most popular young adult titles. Throughout the day, attendees experienced exclusive first looks, celebrity appearances, immersive fan activations, live programming, and unforgettable moments designed to celebrate the passionate communities behind Prime Video’s YA slate.
As Prime Video’s creative and technical production partner, BMG transformed Obsessed Fest from a one-day fan event into a premium social-first entertainment broadcast. By combining creative show direction, distributed REMI production, mobile production, custom engineering, and multi-camera storytelling, BMG architected an end-to-end production ecosystem that not only delivered a polished 7.5-hour livestream but also empowered Prime Video to amplify key moments across social media in real time.
View the Full Case StudyShape Your Show Concept
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